Around 1995, television started to become really boring. This had dire repercussions for the music video industry. Groundbreaking clips were being looked over. Deemed too arty (understandably so sometimes) and thus unappealing to the lowest common denominator of taste, they were being pushed into the shadows of late-night viewing. With nothing to watch, young audiences found solace in the Internet, a sprawling creative entropy. Interaction took on a new meaning - the entertained were becoming the entertainers. A decade later and the music video landscape has taken on a different sheen...

  
   
 
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There are things you need to know about ‘Videology’:

  • It is not a field of study.

  • Its shareholders are old grumpy men, some of whom smell like urine.

  • They believe that every frame committed to this website has the right to be on it. If someone thinks that this is not the case, it’s their bad luck, because Videology controls the smartest lawyers in the universe.

  • There exists a secret membership password known only by the shareholders and it shall never be divulged (except when the last shareholder is about to die).
  
 
   

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